About tova


Hi that’s me in Barcelona.  I lived in Spain a few years ago and fell in love with the Spanish Culture and their fun loving lifestyle.  But these days I am living in the South End of Boston with my Husband Matt.

I love style and helping people; so I found a way to connect my two passions.  I help women cultivate a functioning wardrobe and build their own unique personal style.  I am efficient, savvy, curious and nice; and have helped many successful women build and curate their own wardrobes to fit their specific lives.  I believe in being honest and upfront with people, so read my testimonials below.

Tova has a great eye for mixing and matching old with new, expensive with cheap and making it all look like a million bucks. It is the way women really WANT to dress, but often don’t know how. She takes into consideration your body type and personal taste; as well as pieces that are already in your wardrobe. Working with Tova is a fabulous way for a busy working woman to spruce up their wardrobe without spending a ton of time or money.      -S. Hausman

I was in desperate need of a new wallet and asked Tova for some help. She asked all the right questions before she did her search and the options she sent me were right on target. Her personal commentary on each of the items really added a nice touch and demonstrated her passion and understanding of my personal style. I can’t wait for my new wallet to arrive in the mail! 

-D. Freeman

The most successful shopping trip of my life happened with Tova. Two little black dresses, 4 amazing tops, and a few great accessories found in under an hour. I get countless compliments, and even got hit on in a bar! If that doesn’t make you want to contact her, I’m not sure what will!

– D. Sullivan

I was lucky enough to have Tova Kaplan over to help with my closet clean out. Tova is efficient, neat and very instructive. She helped me sort through my clothes and get rid of things that were outdated and worn out. This allowed me to really get a sense of the strengths of my wardrobe and also see where there was room for improvement. She also re-organized my closet in a way that made it easier to find things. She gave me suggestions of how to wear certain pieces and also instructed me on where to shop for certain staple items. All of this was done in a little over an hour. Tova is truly a delight to work with and I would recommend her services to all of my friends without hesitation! – R. Zuckerman